The Engagement Effect
Steve Spangler has done more than amaze classrooms. He’s reached millions. He’s won Emmy awards. He has billions of video views. He’s appeared on television over two thousand times. He’s recognized as one of the top education speakers in the world.
And he’s my friend.
The Engagement Effect: Cultivating Experiences that Ignite Connection, Build Trust, and Inspire Action launches this week. I’ve watched Steve in action for years in our mastermind sessions where I’ve learned from his engagement techniques, his timing, his way of making people lean in. Now he’s revealing that craft by letting us into his thinking and how we can apply it in business.
Watch the full interview here:
why his story matters
When people ask how someone becomes the kind of leader others follow, Steve’s journey offers clues. He started as a science teacher and he turned simple experiments into stories. The same guy who made the Mentos-and-Diet Coke experiment viral now teaches leaders how to design moments that matter.
Here are the numbers that speak:
- over 2,100 TV appearances
- 2 Emmy awards
- more than 4.5 billion video views
- more than 6,500 live presentations
I add these statistics because those numbers alone draw attention. But what he’s doing in The Engagement Effect goes way deeper. He’s letting us all into the playbook he created through decades of experiments, performance, audience feedback, and real-world trials.
leadership lessons from The Engagement Effect
How you plan a meeting, how you wrap up a conversation, how you invite rapport….those choices matter.
Steve explains how trust isn’t built linearly. It’s made in moments. He shares stories of how he makes people laugh…or even when they don’t, and what he learns from that. I’ve seen Steve do this in person. He studies the reaction, the pause, all of it and he analyzes it in real-time in order to build a connection. I didn’t know if he could explain this in a book, but he did, and it is a technique all leaders can learn from.
In our interview we dig into practical ways:
- how to make people feel seen and not just heard
- how to cultivate experiences
- how small rituals can translate into loyalty
- crafting safe space first and then pushing forward
from me, to you
I’ve been fortunate to see Steve test these ideas in real time. I’ve watched him reset energy when a room needed it. I’ve seen him pull people in when they started drifting. It’s part art, part science, part magic…and 100% Steve.
If you lead a team, lead a class, lead an audience, you’ll want to watch the interview and read the book.
“As someone committed to connecting people to knowledge on a global scale, I found The Engagement Effect both timely and transformational. I had the opportunity to read an early version of the manuscript, and it was clear even then—Steve Spangler understands how to turn ordinary moments into extraordinary connections. This book is an essential guide for anyone who wants to lead with purpose and inspire meaningful engagement.” —Skip Prichard
For more information see The Engagement Effect: Cultivating Experiences that Ignite Connection, Build Trust, and Inspire Action.
