Avoid brand failures. Here are 12 sins that cause a brand to stumble. Branding experts Larry Light & Joan Kiddon can help you get back on track.
Tag: larry light
How to Avoid the Most Common Branding Mistakes
6 steps to revitalize your brand. Larry Light and Joan Kiddon share common branding mistakes and how you can restore brand relevance.
15 Bad Habits that Inhibit Brand Building
15 bad habits impede organizations from building brands, regardless of industry, category, and geography. Larry Light shares how to build a global brand.
